Mobile Growth Agents 2.0: Lessons Learned from InnoGames & SplitMetrics

How do you actually implement AI agents inside a marketing team? InnoGames and SplitMetrics share years of learnings and experimentation as they compare their AI journeys - from early agent prototypes to fully integrated helpers across UA, ASO, creative processes, localization, and analytics. Expect a candid look at what worked, what failed, and what it really takes to build agent-based marketing operations that deliver meaningful business impact.