Who Wants to Be a Marketeeer?!

We’re turning the BOA Berlin stage into a programmatic game show, and you’re the contestant.

Join Kayzen’s Tomás Yacachury as he takes the crowd through rounds of real-world campaign challenges. You’ll analyze performance data, plan better audience targeting, and explore mobile inventory like a pro. Expect a fast-paced, interactive format:

- Live questions where everyone joins

- Short deep dives to unpack the “why” behind the answers

- Cool Prizes for top performers

- Prizes, laughs, and some serious learnings included. Walk away with sharper strategies (and maybe some bragging rights).