Scaling Smarter: How Leading Brands Grow Across Markets and Mindsets

In today’s hyper-connected world, scaling growth isn’t just about crossing borders — it’s about crossing mindsets. Whether it’s expanding into new regions or finding fresh growth in established markets, the rules of marketing have changed. The brands winning in 2025 are those that combine data, creativity, and technology to adapt faster, localize smarter, and connect meaningfully with audiences everywhere.

This session brings together marketing leaders from Omio, Too Good to Go and Appier to discuss how they navigate the complexities of modern growth — from rethinking creative strategies and channel diversification to using AI as a bridge between global efficiency and local relevance.