Performance Reloaded: Trends That Will Shape 2026

Performance Reloaded: Trends That Will Shape 2026

Thursday, November 27, 2025 2:00 PM to 2:40 PM · 40 min. (Europe/Berlin)
The Boardroom
Roundtable
User Acquisition

Information

Performance marketing is entering a new era - one driven by diversification, creativity, and intelligence. In 2026, the most successful marketers will be those who master multiple growth levers: new media channels beyond the duopoly, data-driven creative strategies, AI-powered optimization, and accurate cross-platform tracking.

This roundtable will discuss how mobile-first brands are reshaping their performance playbook to stay agile, efficient, and innovative in an increasingly complex ecosystem.

Addict MobileIndustry leader in profitable user acquisition, Addict Mobile provides tailored app user acquisition services to support app developers with the best marketing campaigns focusing on ROAS. Our services include best-in-class campaign management and strategies, tracking/attribution support, data projections, creative production (UGC incl.), ASO, and retargeting. Our in-house technologies and expert teams are the pillars of our ambitions. With more than 600 projects under our belt with leading brands such as Western Union, Supercell, Mattel, and Decathlon, we operate from 3 offices in Paris, Madrid and New York, and managed a budget of $135M in 2022.

Registered attendees

Stella Zounta
Stella Zounta
Senior User Acquisition ManagerGameDuell
Yevhen Tarasenko
Yevhen Tarasenko
Organic Growth StrategistKilo Health

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