Web Funnels Teardown

We've heard a lot about web2app this year. So instead of more data and slides... Nathan Hudson and Andrew Davies will take a much more practical approach for this workshop: a live teardown of web funnels. There will be a mix of the great, good and not so good, reflecting on strategy, technology and tactics. If you want your web funnel to be included, drop it to them ahead of time, or come ready to share it on the day. Everyone will get to learn together, and we promise, no one will feel ashamed! Let's enter 2026 knowing what works, what to test, and what to avoid.