Every association runs the “big ten” marketing campaigns—renewals, event promos, onboarding. But what about the other 150 touchpoints that drive daily engagement and long-term loyalty? Discover how marketing automation and AI can help associations do the little things that matter at scale, such as nudging members to volunteer, post resources, complete profiles, or reconnect. We will detail how a small-staff association is dipping their toes into AI-powered marketing automation as an approachable, low-risk entry point to test and leverage the technology. Through real-world examples, you will learn the key considerations and preparations needed to test the AI waters without adding staff, overwhelming your team, or adding hours to your week. Leave with an action plan to map the micromoments in their member journey, build AI-customized automated campaigns that feel personal, and use data to continually refine their strategy.
Learning Outcomes
Identify overlooked engagement opportunities across the member lifecycle that can be automated to drive ongoing value.
Evaluate campaign effectiveness using data-driven insights to refine strategies and demonstrate ROI without compromising member trust or data integrity.
Design small, low-risk automation initiatives that serve as an easy, accessible entry point into AI for associations.
