How to Work with Travel Agencies to Drive Bookings

Travel advisors and agencies represent a big part of travel sales – especially for international, long-haul trips for upscale and luxury travelers. And they’re looking for outstanding operators with unique experiences to offer their clients. But many tour and attraction operators struggle with where to start: how to connect, what to offer, and how to build partnerships that drive results.

In this practical workshop, we’ll demystify the world of travel advisors. You’ll learn how agencies operate, what they’re looking for, and how to tailor your product, pricing, and support to become their go-to local expert. Walk away with a clear plan to grow your business through the advisor channel.

Who Should Attend

• Tour and attraction operators looking to grow through travel trade
• Sales and distribution leads exploring B2B partnerships
• Operators and industry professionals seeking to understand the travel agency landscape and opportunity

What You’ll Learn

• How the travel agency and advisor ecosystem works today
• What experiences appeal most to advisors and their clients
• How to package and price your offerings for trade
• How to find and pitch to the right agency partners
• Best practices for support, communication, and repeat business