Your Secret Sales Force: How to Turn Travel Advisors & Trade Partners into Revenue Drivers for Multi-Day Operators

Travel advisors, tour operators, wholesalers, and consortia can be far more than booking channels — they can be a dedicated sales force working year-round to fill your departures. In this session, you’ll learn how to identify the partners that align with your product and audience, craft offers that inspire them to sell, and create long-term relationships that deliver consistent, high-value business. We’ll dive into the tactics, incentives, and engagement strategies that transform trade connections into reliable revenue streams.

What You'll Learn

• How to target and secure the right travel advisor and trade partnerships for your tours
• The most effective incentives, offers, and sales materials to get partners selling
• Relationship-building strategies that keep your tours top-of-mind with the trade
• How to integrate trade sales into your overall growth strategy for sustainable results