7 Marketing Mistakes Costing You Bookings — And How to Fix Them

Get more out of your marketing by avoiding common and costly mistakes. In this session, Brian Nicholson from Blend Marketing shows the top mistakes that many tourism companies are making right now, and demonstrates how avoiding those mistakes leads to better decisions and direct revenue growth.

• The misleading metrics that are causing you to spend too much (or too little) time and money on marketing.
• Why the conventional wisdom about your booking buttons might be wrong.
• How to run tests on your website to know what drives more bookings, and which metric to watch the most closely during testing
• The 4 areas where tourism companies often under-invest
• Why your target market is not 'everyone'
• The type of ad that has been gaining traction and shouldn't be ignored