Distribution Lab: Five Expert Tables. Real Solutions. Better Distribution

Distribution isn't one decision, it's hundreds of commercial, operational and technology decisions that determine how profitable your business becomes.

The Distribution Lab is a 105-minute working session built around expert-led roundtables. You choose the tables most relevant to your business, join a small group of operators navigating the same challenges, and spend 15 focused minutes per table working through the specific decisions and frameworks that will make the most difference for you. Whether you are just getting started with distribution or have been managing trade partners for years and sense something is not adding up commercially, there is a table built for where you are.

Across five specialist tables, you will work through the questions most distribution conversations never quite reach:

• Which partners actually belong in your channel mix
• What the commercial structure of a well-managed trade channel looks like
• What genuinely moves OTA rankings beyond simply getting more reviews
• Whether your operations can support the distribution you are building
• Whether anyone in your business actually owns the trade channel with the accountability that requires

Unlike a traditional panel or presentation, this is a working session designed to solve real business challenges.