Working with OTAs - Set your strategy and Best Practices

Online Travel Agencies (OTAs) play a central role in how travellers discover and book tours, activities and attractions—but no two platforms work in quite the same way. From major international marketplaces to specialist and local OTAs, each offers different audiences, commercial models, technology, requirements and opportunities.

This session brings together perspectives from across the OTA landscape to help you build a broader, more effective distribution strategy. Learn how to identify the right partners for your business and adapt your approach for different platforms. Our experts will share practical insights into working successfully with both global and regional OTAs, helping you diversify your distribution, reach new customer segments and avoid becoming overly dependent on a single channel.

In this session, you will learn:

• The OTA Landscape: Understand the different types of OTAs and key players (beyond Viator and GetYourGuide!).
• Set Your Strategy: Create a framework for your OTA strategy – which OTAs to work with and how to engage with them.
• Optimising Product Listings: Discover best practices for product listings, ranking higher, and standing out.
• Common Pitfalls to Avoid: Identify and sidestep mistakes that can hinder your success with OTAs.