The Guide Gap: How to Find, Build and Keep Great People

Wednesday, October 14, 2026 at 11:45 AM to 12:30 PM · 45 min. (US/Pacific)
Room 202AB
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Information

Guides can make or break the guest experience, but they’re also one of the hardest parts of a tourism business to get right. This discussin brings Sahara Rose De Vore and Dale Schober together to talk candidly about how to find the right people, hire for emotional intelligence, train for skill, and build a culture that makes great guides want to stay.

In an industry increasingly shaped by AI and automation, this is a conversation about the part of the experience technology will never replicate: human judgment, connection and the ability to read the people in front of you.

Who should attend this session
Business StrategistsContent ManagersCustomer Experience ManagersExperience DesignersMarketing ProfessionalsTour & Activity Operator Owners & Managers
Type
Breakout

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