Building a High-Converting Digital Ecosystem: Connecting Your Reservation Technology, Pricing Strategy and Marketing for Better Results

What actually gets someone to book? This session unpacks "Conversion Rate" — all the marketing and business levers you control that add up to a "yes" from a potential guest.

Drawing on real-world Travel & Tourism case studies, we'll dig into everything from AI-driven search to checkout design, plus everything in between — advertising, pricing, and more. You'll walk away understanding exactly which levers matter for your business and where to focus first.

• Define and understand how to calculate “Conversion Rate”
• Identify the key levers—branding, trust, pricing, and checkout—that affect Conversion Rate for a travel or tourism business.
• Recognize how AI is changing the way travelers search for and book experiences.
• Connect real Travel & Tourism campaign examples to the specific levers that made them work.
• Determine which levers their business already does well, and which represent the biggest opportunity.