You already know the value of digital marketing. Now it's time to get more from every visitor who doesn't book the first time.
Retargeting is one of the highest-performing and most cost-effective marketing strategies available—but most operators only scratch the surface of what's possible. This advanced workshop explores how leading attractions and larger tour operators are using first-party data, CRM audiences, programmatic advertising, and cross-channel media strategies to dramatically improve conversion and maximize return on marketing spend.
Through real-world case studies and practical frameworks, you'll learn how to build a retargeting strategy that matches your organization's current capabilities—from simple website retargeting to sophisticated, enterprise-level audience strategies powered by travel data, geolocation, and proprietary customer intelligence.
Whether you're managing campaigns in-house or working with agencies and media partners, you'll leave with a roadmap for taking your retargeting strategy to the next level.
Prerequisite: This is an advanced workshop intended for professionals with a solid understanding of digital marketing fundamentals. Basic knowledge of paid media, analytics, and audience targeting is recommended.
What You'll Learn
- How to build a retargeting strategy that fits your organization's digital maturity
- The differences between website, CRM, lookalike, programmatic, geolocation, and travel-data retargeting—and when each delivers value
- How product retargeting works across display, native, video, connected TV, and other channels
- How to measure true incremental performance and optimize media investment
- How leading attractions are using first-party data to improve conversion and marketing efficiency
- The critical questions to ask agencies and technology vendors before investing in retargeting solutions
