What AI Can – and Can’t – Do for Your App Growth

What happens when you put a marketing expert and an AI scientist in the same room? You get a clear, honest, and slightly nerdy chat about what AI really does - and doesn’t do - for app marketers. Join this session for a fast-paced conversation that cuts through the hype, clears up confusion, and reveals where the real growth opportunities are. We’ll cover how AI in marketing has evolved (hint: it didn’t start in 2022), share real success stories, and walk through the tools and frameworks helping teams grow with confidence.

And yes - we’ll also lift the hood on SplitMetrics’ AI Models Family and how it’s helping marketers crush their ROAS goals across hundreds of millions in ad spend. Come for the provocative banter. Stay for the insights. Leave with a playbook you’ll actually use.