Why Smart App Marketers Are Using MMM: 3 Reasons You Can’t Afford to Ignore Marketing Mix Modelling in 2025
User Acquisition Zone (King Vault)
Workshop
User Acquisition
Information
In this high-impact session, you’ll discover why the savviest app marketers are incorporating marketing mix modelling—and why sticking to the status quo could be quietly costing you scale, efficiency, and profit.
It will cover:
- How to finally prove incrementality (and not just guess)
- The surprising truth about cost curves (and how to use them)
- Real performance wins from marketers (using MMM the right way)
Whether you’re skeptical or curious about MMM, this talk will leave you with a new lens to measure what actually moves the needle—and why it’s time to stop measuring success like it’s still 2019.
