Finding the Needle in the Clickstack: Real Engagement in Video Ads

In a world where 70%+ CTRs are real—but real engagement isn’t… how can you separate genuine interest from accidental clicks? In this session, we break down video rendering diversity across exchanges and networks, and how it impacts click behavior and event attribution.

Learn how to identify engaged users, and turn them into high-value conversions with the transparency and interactivity only programmatic can provide. Clicks won't be fired during the presentation. T-Shirt guns will!