Using Data-Science to Improve Your Search Ads Campaign Performance

Hear from Samuel Chorlton, CTO of Redbox Mobile, as he digs into how the Redbox Apple Search Ads Platform employs a data-led approach to identifying and verifying keyword selection and the effect this has on improving your keyword bid management and subsequent ROI. This session will also include an overview on the Apple Search Ads relevancy algorithm and the effect this has on effective bidding.