[Podcast] Measuring Campaign Uplift Without Device IDs with Yue Meng @DH

[Podcast] Measuring Campaign Uplift Without Device IDs with Yue Meng @DH

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Welcome to Apptivate This: our podcast new segment where Johannes Haupt, Sr. Data Scientist at Remerge, explores more technical topics with mobile marketers. Today’s guest shares her insights on how to measure the incremental effect of marketing campaigns without device IDs for A/B testing. Find us on Spotify, iTunes, Google Podcast.
URL
https://www.remerge.io/findings/podcast/measuring-campaign-uplift-without-device-ids-yue-meng-delivery-hero
RemergeWe help app businesses achieve their most fundamental goals: grow, boost revenue, and encourage user loyalty. Our strategy covers user data analysis, creative execution, calculation of the campaign’s incremental value, and continuous optimization. By developing advanced methodologies and practicing transparent communication, we refine the science of app marketing. Since our start in 2014, we have contributed to the growth of hundreds of apps across all major verticals, including gaming, delivery, e-commerce, and travel. Our international team of specialists closely collaborates with our clients to deliver high-performing campaigns through innovative solutions, supported by a powerful information infrastructure.

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