AI agents are beginning to transform how customers discover, compare, purchase, and manage products and services. As machines increasingly act on behalf of humans, brands and retailers will need to rethink how they compete in a marketplace shaped by algorithms, automated decisions, and autonomous transactions. What happens to marketing, loyalty, personalization, and customer experience when the buyer is no longer only human? How are leading organizations preparing for agent-driven commerce? And how can businesses use agentic AI to create new revenue models, stronger customer relationships, and lasting competitive advantage?
