Gen AI in Pharma: Medical Insights Agent

Pharmaceutical companies generate massive volumes of insights from healthcare professionals (HCPs), but turning that unstructured data into meaningful action has always been a challenge. Manual processes, siloed systems, and slow reporting cycles often prevent critical medical trends from being surfaced in time to guide strategy. Compass Analytics partnered with a global pharma leader to change this reality by deploying an AI-driven medical insights agent. Built on modern cloud and analytics platforms, the solution automated data ingestion, cleansing, and classification—dramatically reducing manual effort. Advanced machine learning models, including large language models (LLMs), were applied to extract, summarize, and categorize insights at scale. The centerpiece was a custom LLM-powered chatbot, integrated into Dataiku Answers, enabling teams across medical, research, and commercial functions to query insights in real time. Complementing this, dynamic Power BI dashboards visualized prescribing behaviors, patient perceptions, and emerging medical themes. The results were transformative: real-time access to actionable insights, greater consistency in trend analysis, and improved collaboration across functions. By moving beyond hype and focusing on execution, Compass Analytics helped its client achieve faster decisions, stronger market responsiveness, and scalable insight generation—proving how Gen AI can deliver measurable impact in pharma today.