AHEAD is more than an awards scheme. It is a platform that promotes and celebrates excellence, innovation and creativity in hospitality experience and design all year round.

AHEAD Global is the finale of our 2020 season, and sees all regional winners competing head-to-head in a completely new set of categories.

Each shortlisted project will be presented before a Q&A session with our panel of industry expert judges, to decide an overall winner in each category. 

All category winners will then go forward for a final vote to decide the AHEAD Global Ultimate Accolade. Live polling by our Attendees will also decide the Peoples' Choice Award.

In addition, we will be looking to the future with selected content from industry-leading thinktanks Radical Innovation and the Hotel of Tomorrow Project®.

Our new online platform enables attendees to hear from, and meet with, the people behind the very best-of-the-best new hotels to have opened worldwide over the past two years, as well as representatives of our valued sponsors.