Product Marketing Manager, FRL: Oculus Studios

https://www.facebook.com/careers/v2/jobs/312746597020665/ The Facebook Reality Labs Product Marketing team is seeking an experienced Product Marketing Manager who is passionate about marketing innovative VR games and content. In this role, you will be responsible for leading the product marketing of Oculus’ first party VR games and content (e.g. Beat Saber, Onward, Lone Echo). You will influence product development and help define the VR content portfolio by representing the point of view of the user and market data. You will lead the go-to-market strategy and planning process, creating breakthrough promotions and narratives for new experiences while leveraging the growing Oculus content portfolio to delight and retain users. The right person has a passion for the next generation of gaming, is analytical, an incredible storyteller, strategist, and marketer who can effectively lead both strategy and execution. This product marketing team is focused on the inbound phase of product marketing as well as establishing the go-to-market strategy to inform outbound marketing with internal partners. Inbound product marketing responsibilities include up front analysis to identify market needs by segment, opportunity and audience sizing, product positioning and key messaging, content portfolio strategy, data and market analysis, and being the “point of view of the user.” This role will be deeply embedded with the game production team but represent the perspective of marketing and point of view of the consumer within product development. Strong cross-functional leadership is essential.