Pepe Jeans

From being sold in a stall at London's Portobello Road Market in the '70s to becoming the go-to-brand for worldwide known celebrities like Cristiano Ronaldo, Kate Moss, Sienna Miller and more recently pop-star Dua Lipa, Pepe Jeans is now one of the fastest growing denim and casual wear brands in the world. In the brand's eyewear collections colours collide, finishes are fresh, eyeshades pack a punch capturing Pepe's ever youthful spirit. OPTICAL COLLECTION Pepe Jeans opticals bring a breath of fresh air; colouration is striking, eyeshapes are directional and finishes are diverse. From matte sandblasted crystals lined with vintage union jack prints to the latest, thinnest TR90 optical frames, made from memory plastic that’s both lightweight and functional, Pepe Jeans optical has it all. SUNGLASS COLLECTION Colour reigns supreme, daring contrasts are a staple diet and eyeshapes are as at home on the catwalk as they are on the street. The alternative takes on the traditional, with a generous swathe of bold and strong colours, as vintage inspired silhouettes are brought bang into the future through confident colour clashes and detailed stud work.