Retrosuperfuture
Premium Profiles
Information
SUPER by Retrosuperfuture® is a leading brand producing outstanding contemporary eyewear. Founded in Italy in 2007 by Daniel Beckerman, SUPER has become highly popular for its eclectic collection of colorful acetate sunglasses. After years of friendship and mutual admiration between the two companies and families, Red Circle—the family investment company of Renzo Rosso—acquired a minority stake in the Milanese brand in June 2017.
Starting from a classic, clean silhouette, SUPER has gradually built up their impressive collection, currently comprising of a long list of timeless yet cutting edge shapes. Silhouettes like the Flat Top, Ciccio, América, W, or distinctly feminine models like the Lucia and Drew, have become staples of SUPER's collections and a continuous source of inspiration and playful interpretation by the brand's creative team.
This season, RETROSUPERFUTURE has distilled the essence of contemporary eyewear into a streamlined collection of iconic pieces. Blending high-end aesthetic research with a commitment to everyday wearability, fit and functionality, RSF’s eyewear stands out as a true contemporary original with an edge. Designed for a moment in history marked by a wider rethinking of values and priorities, this season’s collection can be seen as a powerful statement of purpose and a celebration of RSF’s authenticity.