PCMA Convening EMEA 2025: Designing Events for a More Connected Future

The PCMA Convening EMEA 2025 in Rotterdam gathered over 650 business event professionals from 46 countries for an energizing few days of learning, creativity, and collaboration. Hosted inside the historic Rotterdam Grain Exchange, a symbol of resilience and reinvention, the event reflected the city’s innovative spirit and the industry’s drive to reconnect and reimagine experiences. As the official event tech partner, Swapcard powered PCMA+, the event app that kept attendees informed, connected, and inspired throughout the conference. But beyond digital engagement, the event embodied something more profound: a renewed sense of human connection at a time when the industry and the world need it most.