How sales & marketing leaders drive engagement and revenue

Whether you lead sales or marketing, your mission is the same: ‍ 1. Deliver measurable ROI for exhibitors and sponsors 2. Engage attendees before, during, and after the event 3. Protect renewal rates and unlock new revenue Traditional booth sales and onsite badge scans are no longer enough. Today, up to 85% of qualified leads come from digital engagement—and the most successful events are rethinking how they sell, package, and prove value.