Digital out of Home (DOOH)
Products / Services
Information
Digital Out-of-Home (DOOH) refers to digital advertising spaces in public areas that deliver targeted and often data-driven content. The audience and context vary depending on the location:
At airports: Targeting leisure and business travelers with personalized content based on flight data.
On highways: High-reach advertising for mobile audiences at rest stops.
In grocery retail (LEH): Product and promotional advertising directly at the point of sale.
In DIY stores: Targeted messaging for home improvement enthusiasts and store customers.
In shopping malls: Brand and promotional communication in a consumer-oriented environment.
Categories
Out of Home (OOH)Programmatic
