Retail Media AllianceInstore advertising can do more than it has been allowed to do so far.
Brick-and-mortar food retail already has everything a powerful media environment needs: high footfall, a purchase-ready audience, regular contact frequency, and shoppers actively looking for inspiration and offers. What has held supermarket advertising back was never the medium itself, but the way to access it: different providers, different systems, no unified booking route, and no consistent proof of impact. A campaign that accompanies shoppers from the entrance to the checkout and makes sales uplift measurable has long been technically possible, but organisationally highly complex. Not anymore.
All touchpoints. One booking route.
With the Retail Media Alliance, five strong partners are bringing together all relevant instore touchpoints, particularly at EDEKA, into a single network that can be booked in a unified way. INOVISCO acts as the central booking hub for media agencies across the entire screen inventory. Couponing solutions and direct media bookings are handled via acardo. The portfolio includes welcome screens from DIGOOH Media GmbH, floor-based screens from EMSU as spot placements or Polarlight formats, and checkout screens from Viewento as part of Verve Retail Media. Cart media and counter screens are also part of the offering. For trade marketing campaigns with a couponing focus, acardo is the direct solution provider. 360° instore retail media of tomorrow. Available today.
In total, the portfolio comprises more than 3,300 locations with over 5,500 screens across the DACH region, almost 4,000 of them at EDEKA. The weekly reach exceeds 46 million gross contacts. Bookable via IO or programmatically.
