Data-driven marketing in the digital now

Data-Driven Marketing (DDM) makes up about 99% of any digital business model. Not quite, of course. Besides data-driven marketing, there is of course more to a complete business model. But the digital now is just now a reality - and data is at the center of it. To bring the customer experience to the level you compete with, data-driven marketing is essential. Whereas in the early 21st century, not collecting, not preparing, and not using data was a simple waste of potential, in 2021, not collecting, not preparing, and not using data is a potential risk to your business model.