Added

With over a decade in developing monetization technologies for the digital and mobile advertising spaces, in 2020 we founded Added (formerly known as Opery), an ad serving platform that brings the full benefits of both these worlds, into the Connected TV domain.

We designed Added to help publishers, broadcasters, marketers and ad-exchanges, unleash the endless targeting opportunities offered by CTV, and deliver relevant, impactful advertising to each and every viewer.

Our mission is to drive the monetization of CTV advertising, by continuously adding features and capabilities to our ad-server. Our goal is to maximize publisher’s inventory value, allow marketers to prioritize quality over quantity, and let viewers enjoy advertising that is relevant to them.