We're 51Degrees, the mischief-makers of data done right. Nothing personal. Everything useful.
If you're a publisher, SSP, DSP, or advertiser, you live or die by three signals: who's real, where they are, and what they're on. We answer all three from one API call, with insight drawn from more than ten billion web visits a month. And this year we add a fourth signal nobody else can offer.
👉 Bots vs Humans: we track 400+ named crawlers and AI bots, so you stop bidding on traffic that will never buy anything.
👉 Location: IP Intelligence with standard GeoNames codes that match cleanly across your partners, and confidence scores for every likely location instead of one confident wrong guess. That's how we're taking on Digital Element and MaxMind.
👉 Device Detection: every device that matters to AdTech, from smartphones to CTV, with faked devices called out by IsVerifiedModel. Cleaner bid requests, sharper targeting, creative that actually renders.
👉 Identifiers: launching right here at DMEXCO, 51Did replaces the consent pop-up with a simple funding choice and turns it into a signed, readable ID that travels the ad chain. No encryption tolls. No clean rooms. No personal data, ever.
One API call. Zero faff. 100% clarity.
Come and meet CEO & Founder James Rosewell, Co-Founder & Commercial Director, Huw Medcraft and Commercial Partnerships Lead, Heidi Craske at our stand. Bring your hardest traffic questions. We like those.
