Tuesday, September 24, 2019
8:00 AM
9:30 AM

WFS Bus Service - Register Here

ūüöĆ Bus shuttle services will be provided every 20 minutes from Hotel Barcel√≥ Torre de Madrid to Teatro Goya between 8:00 am and 9:30am. We highly recommendthat you take the first shuttles to secure your seat, to avoid queues at registration and to arrive on time for the networking coffee. --- Servicio de autob√ļs cada 20 minutos entre las 8:00 am y 9:30 am desde Hotel Torre Barcel√≥ hac√≠a el Teatro Goya. Te recomendamos tomar los primeros servicios para que asegures tu plaza, aproveches el espacio de Networking Coffee y evites filas en el registro.
Transport
Barceló Torre de Madrid
8:30 AM
9:00 AM

Doors Open

The doors to World Football Summit open at 8:30 am sharp. Get ready for a day of exciting discussions, enlightening panels and productive networking!
Teatro Goya
9:00 AM
9:30 AM

WFS Networking Coffee

Start your day at the World Football Summit right, by grabbing your cup of joe at the WFS Hall and making the use of your mornings for a better future of the football industry!
networking
WFS Hall
Social Events
9:30 AM
10:00 AM

Opening Ceremony

Join us for the opening ceremony of this years World Football Summit at the main stage from 9:30 am onwards!
Main Stage
Opening Ceremony
10:00 AM
10:40 AM

Madrid: The Capital For Sportainment

Every sports event organized today involves more than just agenda at hand. Sponsors necessitate the need to transform the host city into a cultural project, engaging the public from months before. This creates the opportunity for greater activation of products, and global visibility of the sport itself. After Mutua Madrid Open, companies like Kosmos and now the Davis Cup, plan on making the most of their events here in Madrid following the same example. Is inculcating the emotions of a ‚Äúsportainment‚ÄĚ city the perfect win-win?¬†
entertainment
Main Stage
Roundtable
  • Gerard Tsobanian (Madrid Trophy Promotion)
  • Javier Alonso (Kosmos)
  • John Kristick (Premier Partnerships)
  • √ďscar Mayo (LaLiga)
  • Joaquin de Ar√≠stegui (Espa√Īa Global)
10:30 AM
10:50 AM

Ekkono: How to Generate More Revenue through a Methodology Department?

An Industry Talk directed to decision makers from football clubs and Football Associations, our panelists will explain some important successful cases where the implementation of a methodology department in their structure has helped to improve and organize their organization, while also bettering the development of their talent, generating identity into their environment and as a result, increasing their overall revenue.
Sports financeRevenue management
Prisa Noticias Stage
Industry Talk
  • Miquel Farrerons (Ekkono - Soccer Services Barcelona)
  • Fran Querol (Ekkono - Soccer Services Barcelona)
10:45 AM
11:25 AM

China and Football: Present and Future

From the turn of the decade, China and football have flirted with growth both financially and commercially. By a series of European club acquisitions that included Dutch club ADO Den Haag, Sochaux of France and Spain's Espanyol, China stepped into the deep-end of the fiscal football industry. Every move they made in the transfer market since has been towards developing interest in Chinese football at a grassroot level. With the long-term goal of hosting and competing for the World Cup in mind, what does future hold for the new Asian footballing giant?
Asian football
WFS Stage
Industry Talk
  • Yanyu Zheng (All Star Partner)
  • Lucas Charte Garc√≠a (Management 4 Athletes, LLC.)
  • Diandian Chen (Ecosports)
10:55 AM
11:25 AM

Q&A with the ECA: Addressing the Challenges of an Evolving Game in a New Market Environment

In conversation with the Managing Director of the ECA, Kieran Maguire from the University of Liverpool will allow us to know more about the work happening behind the scenes at the ECA regarding the onset of new European competitions and how new technologies and consumer behaviours are reshaping the business landscape for sports organisations.
European Competitions
Main Stage
Q&A
  • Charlie Marshall (European Club Association - ECA)
  • Kieran Maguire (University of Liverpool)
11:05 AM
11:35 AM

Driving Business Results With Facebook & Instagram Ads

Leading the Sports, Entertainment and Education industries for Facebook & Instagram Iberia, we have Robert Cambra speakign about his passion for eCommerce business and how Facebook plans to drive its business results using sport-based ads.
DigitalSocial Media Content
Prisa Noticias Stage
Industry Talk
  • Robert Cambra (Facebook)
11:30 AM
11:50 AM

Player 360 Evaluation by Football ISM

Can one digital platform cover your player development needs full 360 degrees? Join us and our friends from FootballISM to discover how they are using high performance standards at every department inside a football club with a player centric model, to change for good the management of all professional football clubs.
Club footballSportech
Expo Area
Activation
  • Football ISM
    Football ISM
11:35 AM
12:15 PM

The Rise Of Atletico de Madrid by Senn Ferrero

Atl√©tico de Madrid has experienced unprecedented growth in the last decade due to the great performance of Simeones' team but also to the managing of its CEO, Miguel √Āngel Gil, who will be sharing the key aspects of "The Rise of Atletico de Madrid" at #WFS19!‚Ā† Join us as we go through the maginificent journey of Los Rojiblancos.
Club football
Main Stage
Q&A
  • Miguel √Āngel Gil (Atletico de Madrid)
  • Julio Senn (Senn Ferrero Asociados)
11:40 AM
12:20 PM

Innovation Strategies In Football by FIF

Football is witnessing fragmentation in its core revenue streams, and must continuously innovate to leverage new trends and business models. Over the long-run, innovation strategies that prioritize culture shift towards agility, experimentation, and speed have a higher rate of success. Join our panelists in exploring the most effective strategies for sustained innovation in football.
SportechSport Innovation
Prisa Noticias Stage
Roundtable
  • Jean-Baptiste Alliot (UEFA)
  • Mounir Zok (N3XT Sports)
11:45 AM
12:05 PM

The Biggest Challenges in Asian Professional Club Football

As an advisor to all types of clients across the continent, James Kitching has seen the best and worst of Asian football. Drawing from his experience in dealing with club clients in China, Saudi Arabia, UAE, Iran, Jordan, Uzbekistan, Malaysia, Thailand, Indonesia, Philippines, Australia, Hong Kong, Bangladesh (and others!), he will discuss the biggest challenges facing professional football clubs in Asia on the local, continental, and global stage.
WFS Stage
Keynote
  • James KITCHING (Kitching Sport)
12:00 PM
12:20 PM

Statista European Football Benchmark - the first football survey that compares the 5 big European leagues

Statista presents the European Football Benchmark - a detailed club and sponsor analysis of the big five football leagues in Europe.
Club football
Expo Area
Activation
  • Statista
    Statista
12:25 PM
1:05 PM

Off The Pitch: How Do Players Deal With A Footballing "Afterlife"? by Johan Cruyff Institute

What happens when the final whistle blows on the careers of top footballers? Is there a way to prepare early for the life that comes after retirement? Our experts address the unknowns in the footballing industry and what we must do for the greater good of all footballers.
Athlete HealthPost-retirementWorld Football
Main Stage
Roundtable
  • Shabnam Mobarez (Afghanistan Women‚Äôs National team)
  • Christian Karembeu (SPONSOR.ONLINE)
  • Louis SAHA (AxisStars)
  • Ivan Alonso (Club Nacional de Football)
  • Rebecca Smith (Copa90)
12:25 PM
12:45 PM

Drones: Fly-Fut, The Future of Amateur Football

Meet the startup that has best applied drone technology to football. Bringing to you face-to-face with executives from Fly-Fut, who provide hands-on services with drone technology to amateur competitions, uploading all games to their application and replicate a professional football TV experience. The future of amateur football's development is here. If you love football, don't miss this one.
Sportech
Prisa Noticias Stage
Industry Talk
  • Luis Llagostera (Fly-Fut)
12:50 PM
1:20 PM

How Top Football Clubs Are Using Statsbomb To Win On And Off The Field

StatsBomb gives football clubs an unprecedented level of data in an easy to use format. StatsBomb collects 3,400 unique data points on average for each football match from the 40+ leagues we cover. This is twice what any other provider offers. Our club partners such as Paris St.Germain are using twice the data to gain valuable edges on the field (opposition analysis, player positioning, set piece analysis, etc) and off the field (15,000+ players easy to compare and find similar or complementary players). Our club partners are up 20% in points per game (from 1.6 to 1.9 points earned per match) year over year and with the Talk we want to show our dashboard in real-time, show some relevant examples and discuss how clubs can immediately start to work with us.
Sportech
Prisa Noticias Stage
Industry Talk
  • Shergul Arshad (StatsBomb)
  • Ted Knutson (StatsBomb)
1:10 PM
1:30 PM

Train your Dreams by Universidad Europea Real Madrid

Dream of turning your passion into your career? Calling all sports enthusiasts with the wish to make a career in Sport! Stop dreaming and get ready with Universidad Europea Real Madrid's Post graduate course in sports management!
Purpose-Driven
Expo Area
Activation
  • REAL MADRID GRADUATE SCHOOL ‚Äď UNIVERSIDAD EUROPEA
    REAL MADRID GRADUATE SCHOOL ‚Äď UNIVERSIDAD EUROPEA
1:15 PM
1:55 PM

Football In North America And The Road to the 2026 World Cup

For the first time, three nations will bring fans together in 2026. With over 24 million squared kilometers and nearly 500 million people, Canada, United States and Mexico are expected to deliver the biggest World Cup ever, but how will the three of them coordinate efforts to bring together fans and become a success on and off the field?   
World CupPan American Football
Main Stage
Roundtable
  • John Kristick (Premier Partnerships)
  • Darren Eales (Atlanta United FC)
  • Steve Cannon (AMB Group)
  • I√Īigo Riestra Lopez (Federacion Mexicana de Futbol Asociaci√≥n A.C)
  • Chad Biagini (Nolan Partners)
1:25 PM
1:55 PM

Big Data & Predictive Modelling - How Data-Driven Digital Marketing Works? by Sports Alliance

Fan relationships in sports are unique and set for life. Today, we take a comprehensive look across 20 years of data and 40 million fans, in order to showcase how Sports Alliance helps clients grow fan engagement through lifetime support, matchday experience and communal relationships.
DigitalSportech
Prisa Noticias Stage
Industry Talk
  • Mark Taviner (Sports Alliance)
  • Nuno Mena (Sports Alliance)
  • Alberto Heras (Getafe CF)
  • Priya Narashiman (Yinzcam)
1:30 PM
2:00 PM

Instagram Shopping

Leading the strategic partnerships at Instagram, we have Guillaume Thevenin speaking about how to lead a team building and executing strategies to drive high impact and authentic use of social media for brands and creators in sport.
Digital
WFS Stage
Industry Talk
  • Guillaume Thevenin (Instagram)
3:00 PM
3:20 PM

Visual Emotions by Paraddax Lab

Come relive the meaning of Visual emotions on the football picth, as Paraddax Lab use high-tech, next generation holograms that open the doors to a world of possibilities - allowing fans to interact through sensory experiences.
DigitalSportech
Expo Area
Activation
  • Paraddax Lab
    Paraddax Lab
3:15 PM
4:00 PM

The Rise of a New Age: Opportunities for Football & Esports

Engaging younger fans and finding new revenue streams are probably football’s biggest challenges now. Thus, stakeholders have been quick to turn their eyes to eSports, that have roughly 250 million audience worldwide and are expected to generate $1.5 billion in revenues by 2021. With money pouring in from all sectors, our speakers today debate whether the frontier between traditional sports and eSports is all but extinct. 
DigitaleSports
Main Stage
Roundtable
  • Kenneth Fok (Asian Electronic Sports Federation (AESF))
  • Jonas Lygaard (KONAMI)
  • Alexander Udalyi (Esports Global Solutions)
  • Alex Alguacil (FC Barcelona Esports)
  • Jorge Schnura (MAD Lions)
3:30 PM
4:10 PM

Changing the face of Sports Marketing: Engaging strategies for a better fan experience

With today’s tech, social media marketing is becoming more popular for anyone willing to run a successful business. Giving the ability to connect with their customers directly in ways unique to their industry, no one does this better than football teams. With the young fans of today driven by social media, our panelists discuss what are the innovative strategies to drive fan conversations even deeper than before. 
Fan EngagementMedia Marketing
Prisa Noticias Stage
Roundtable
  • Noel Nuez (TikTok)
  • Vanessa Asell Tsuruga (Rakuten, Inc.)
  • Hernando Moncaleano (Amazon)
  • Keishi Matsuyama (Valencia CF)
  • Shawn DOSS (Elevate Sports Ventures & San Francisco 49ers)
3:30 PM
4:10 PM

A New Era for Football and Athlete Activists by Common Goal

As part of the growing football industry, we are all responsible for preparing ourselves for the future of the sport. Speaking with representatives from Common Goal, the pledge-based charitable movement by streetfootballworld, we take a glance at the new era of football and athlete activists - and how that will affect the industry on a larger scale.
SocietyAthlete ActivismPurpose-Driven
WFS Stage
Industry Talk
  • Misha Sher (MediaCom Sport & Entertainment)
  • Marcus McGilvray (Africaid WhizzKids United)
  • Lauren Bisan-Etame (Arsenal FC)
  • Yianny Ioannou (TackleAfrica)
  • Alex Chidiac (Atl√©tico de Madrid Femenino & Australia)
  • Ben Miller (Common Goal)
3:40 PM
4:00 PM

Villarreal C.F.: Las Claves de una Cantera de √Čxito by Director 11

In order to increase the competitiveness and effectiveness of club resource management though best practices, both on and off the field, Villarreal CF are working closely with director11 to promote their academy digitalization, helping with the player development and the department management. Come find out more about this successful project and how director11 can help your company with the same! Con el fin de aumentar la competitividad y la eficacia de la gestión de recursos del club a través de las mejores prácticas, tanto dentro como fuera del campo, Villarreal CF está trabajando en estrecha colaboración con el director11 para promover la digitalización de su academia, ayudando con el desarrollo del jugador y la gestión del departamento. ¡Ven a descubrir más sobre este exitoso proyecto y cómo director11 puede ayudar a tu empresa con lo mismo!
Club footballDigitalSportech
Expo Area
Activation
  • Director 11
    Director 11
4:05 PM
4:45 PM

Creative Kings And The Power Of Impactful Content

The power to create viral media content is one uniquely found in sports, especially football. This has been the formula regularly used by people across all areas to appeal to audiences worldwide. We are in discussion with seasoned professionals from variant media landscapes who attest to this ability of football to consistently create impactful content and reach a global audience.   
InfluencersDigitalSocial Media
Main Stage
Roundtable
  • James Kirkham (Copa90)
  • Victor Knaap (MediaMonks)
  • Hans Brouwer (MassiveMusic)
  • Mark Alazraki (ALAZRAKI NETWORKS)
  • Joris Evers (LaLiga)
4:15 PM
4:55 PM

eSports: the New Fan, Market Trends and Business Models

The times are rapidly changing in the world of sport. As the fan of today grows younger, the methods of engaging said fan need to follow the trends. Our panelists from Microsoft are here today to bring us up to speed with the latest innovations in fan engagement and to discuss how to keep up with the pace of 2019's technology-driven supporters.
DigitalFan Engagement
WFS Stage
Industry Talk
  • Sebastian Lancestremere (Microsoft)
  • Marcos Eguillor (MadLions)
  • Ignacio Arrola (Mediapro)
  • Iv√°n Burgos Murillo (Porsche Ib√©rica)
4:20 PM
5:00 PM

European Transfer Market: Latest Trends & Predictions

When it comes to Europe's elite, there is never time to wander in the summer transfer window. Recruitment staff and scouting teams are constantly working hard to unearth exciting new talent ‚ÄĒand also land stellar names on good deals. The number of high-value summer transfers has drastically increased over time, as is to be expected given the increase in club revenues. Take a deep dive into an analysis of the transfer window and what is the latest trend in the market.
Club footballEuropean CompetitionsTransfer Market
Prisa Noticias Stage
Roundtable
  • Maheta Molango (Real Mallorca)
  • Victor Orta Martinez (Leeds United Football Club)
  • Jorge Enrique V√©lez (DIMAYOR)
  • Jos√© Ram√≥n Capdevilla (Player Lens)
  • Ebru Koksal (J Stern & Co)
4:50 PM
5:10 PM

The FIFA Clearing House: Q&A With FIFA's Chief Legal Officer

Since 2001, FIFA's Regulations on the Status and Transfer of Players has played a key role in the development of players & good functioning of football competitions. And while the original principles of the transfer rules remain sound, the time is ripe for a revolutionary update. As part of the ‚ÄúFIFA 2.0: The vision for the future‚ÄĚ, we are in conversation with FIFA's Chief Legal Officer giving us insight about the FIFA Clearing House, which will effectively ensure the payment of correct compensation amounts to clubs, as well as curb the influence of agents and introduce reformed transparency.
Sports LawLegal<