Monday, April 29, 2019
9:00 AM
10:00 AM

Opening Ceremony

Main Stage
  • Dato' Haji Hamidin Haji Mohd Amin (FAM)
  • Rick Hathaway (Habitat for Humanity International)
  • Thomas Dooley (Habitat for Humanity International)
  • Dato' Windsor (AFC)
10:00 AM
10:40 AM

The Importance of Asia for the Global Football Industry

This session will cover the relevance of Asia from the perspective of different stakeholders that are currently immersed in this market. How is the Asian region influencing the our industry? What is the potential and which strategies could help to get the most out of it? The discussion will include insights that will help us understand the role Asia plays in the global football industry. 
footballasiastrategyglobal football industry
Main Stage
Roundtable
  • Eric Geng (China Sports Media)
  • Robert Klein (Bundesliga International )
  • Federico Palomba (Juventus)
  • Alberto Bernaldo (Lagardère Sports)
  • Vanessa Asell Tsuruga (Rakuten)
10:50 AM
11:00 AM

Bundesliga and its Internationalisation Strategy by: Bundesliga

The Bundesliga has come a long way since it became the first European league to setup an office in Singapore in 2012 to manage the Asia Pacific region. Bundesliga International CEO Robert Klein will share about Asia’s affinity with the Bundesliga, and how the league and clubs have since deepen its commitment and presence to the Asian region.
bundesligainternational
Main Stage
Keynote
  • Robert Klein (Bundesliga International )
11:20 AM
11:40 AM

Elevating the Sound Experience in Football Stadiums by: Motifv8

Football stadiums are investing in sound systems that produce higher volumes for public announcement & musical content to elevate the fan experience. A look into modern sound systems implemented in Bukit Jalil Stadium-Malaysia, Mercedes Benz Stadium-Atlanta USA & Tottenham Hotspur Stadium UK.
footballstadiumexperience
Industry Talks Stage
Industry Talk
  • Herman Suparman (Harman Professional (APAC))
  • Sean Iskhandar (Motifv8 Projects)
11:50 AM
12:30 PM

European Clubs with Presence in Asia

Discussion about the challenges and opportunities European clubs find in Asia; the evolution of club's presence in the region and an overview of what they consider as the main talking points looking to the future. Should we expect more Clubs from other regions to land in Asia? What are the specific opportunities they are looking for? 
footballasiaeuropeclubs
Main Stage
Roundtable
  • Sébastien Wasels (PSG)
  • Roshan Narayan (Astro)
  • Jordi Camps (FC Barcelona)
  • Hadrien Perazzini (Arsenal FC)
  • Suresh Letchmanan (BVB Asia Pacific Pte Ltd)
12:20 PM
12:50 PM

ISL and the Strategic Development of Football in India

Football in India has a great potential to be developed, with a huge growth in popularity in the last years and several European leagues and clubs already exploring opportunities. The building blocks of success for the football industry in the country depend on various stakeholders, where the ISL plays a relevant role. The discussion will touch on different key aspects that could see football become an increasingly influential industry in India, both on and off the field, being able to connect fans and communities across the country. 
ISLindia
Industry Talks Stage
Industry Talk
  • Ashish Shah (Delhi Dynamos FC)
  • Siddharth Raman (Sportz Interactive)
  • Vivek Sethia (India On Track)
12:40 PM
1:20 PM

Mass Engagement, the Power of Mass Participation Sport to Create Deep Customer Connection for Multiple Stakeholders by: Mass Participation

Mass participation sports events are as much about the journey as the destination. Each participant must register to participate. This gives rights holders, brands, cities and governments a unique opportunity to access data and tap into passions and communities over a period which can last from a few to many months. The panelists will share insights into the opportunities and challenges from case studies such as the Singapore Marathon with over 50,000 participants and IRONMAN triathlons across the region.
mass engagementstakeholdersparticipation
Main Stage
Roundtable
  • Teck Yin Lim (Sports Singapore)
  • Gloria Ng (Dirigo Events)
  • Geoff Meyer (Ironman)
  • Sean Davidson (TCS)
  • Chris Robb (Mass Participation Asia)
1:00 PM
1:45 PM

Speed Networking Session 1

Networking model that includes one-on-one focused conversations lasting just 2 minutes that will enable you to make many new professional contacts within the football industry. After the session, take time to reconnect with those who grabbed your attention to evolve these connections into business opportunities. *ONLY for Corporate and Delegate Plus pass holders 
businessspeed networkingnetwork
Speed Networking Area
*Corporate and Delegate Plus Pass holders only
2:30 PM
3:10 PM

Sports Development vs Country Development

Session on how governments and institutions are driving investment in sports and development in order to nurture a strong sports industry in the region. The discussion will provide lights on the relationship and contribution sports development brings to countries and the relevance of policy and role of decision makers to enhance the impact of investment.
sports developmentsports industrycountrydevelopmentinstitutions
Main Stage
Roundtable
  • Domeka Garamendi (AFC)
  • Vivek Sethia (India On Track)
  • Harvey Arman (Double Pass)
  • Eric Gottschalk (MMC Sportz Marketing)
2:30 PM
2:50 PM

Borussia Dortmund: Youth Development & Philosophies by: Borussia Dortmund

youth
Industry Talks Stage
Industry Talk
  • Mo Zidan (Borussia Dortmund)
  • Julia Farr (Borussia Dortmund)
3:00 PM
3:20 PM

Five Questions to the Football Industry in 2019 by: FIFA

In today's World with innovation, openness and the focus on the universal values of human rights and justice. We still have a lot of work to do in the football industry to foster inclusion and equality.  Honey Thaljieh will present five questions that people working in football should ask themselves in 2019 and how both men and women can be agents of change.
Industry Talks Stage
Keynote
  • Honey Thaljieh (FIFA)
  • Ash Hashim (Fútbolita)
3:20 PM
4:00 PM

The Evolution of Media, Broadcasting and Fan Engagement in Football

As media and consumption are experiencing a dynamic and fast changing environment, what is the role of content producers, broadcasters and distributors in this new landscape? How are they targeting audiences to drive fan engagement and enhance reach across traditional and new platforms at all levels of the game?  
audiovisualrights
Main Stage
Roundtable
  • Lars Heidenreich (Mediapro Asia)
  • Tom Gayner (mycujoo)
  • Jason Monteiro (iflix)
  • Masaya Ueno (Rakuten Inc.)
  • Mark Chew (Reddentes Sports)
3:30 PM
3:50 PM

How sports production will shape up in 2019 and beyond by: Grabyo

The major growth opportunities for sports in 2019 lie in social media, mobile and OTT platforms.  Rights holders (leagues, clubs etc) and broadcasters must focus on developing tailored video production and distribution strategies to capture vast digital audiences. The talk will be about industry trends, the need to innovate in this space and how Grabyo is working with global football clients.
social mediaottdigitalrightholdersbroadcasters
Industry Talks Stage
Keynote
  • Elliot Renton (GRABYO (Asia Pacific))
4:00 PM
4:20 PM

Investing in Asia : The Barça Way by: FC Barcelona

asiaBarcelona
Industry Talks Stage
Keynote
  • Jordi Camps (FC Barcelona)
4:10 PM
5:00 PM

E-Sports and Football: Strategies to Unify Paths by: Tencent, AESF, and KESP

The session will focus on the relationship between E-Sports and Football and how can we get the best out of this unification. What are the strategies that enable different stakeholders to face the challenges and embrace all the opportunities that E-Sports represents to the football industry? What is the potential growth and attractiveness that E-Sports brings to our industry?   
e-sports and footballfootballE-Sports
Main Stage
Roundtable
  • Kenneth Fok (AESF - Asian Electronics Sports Federation)
  • Kim Jong Seong (Korea eSports Association)
  • Ramon Suzara (SEA Games 2019)
  • Mars Hou (Tencent Games)
  • Terence Ting (Team Flash)
  • Allan Phang (AirAsia)
  • Daniel Vicente (LaLiga)
  • Ash Hashim (Fútbolita)
4:30 PM
5:00 PM

Tours and friendly matches as a premium asset of professional football clubs to implement their international strategy in Asia by: Onside

asiaclubsTours
Industry Talks Stage
Industry Talk
  • Sébastien Wasels (PSG)
  • Julian Kam (ProEvents Group)
  • Sergi Vieta (Onside Sports)
5:00 PM
5:45 PM

Speed Networking Session 2

Networking model that includes one-on-one focused conversations lasting just 2 minutes that will enable you to make many new professional contacts within the football industry. After the session, take time to reconnect with those who grabbed your attention to evolve these connections into business opportunities. *ONLY for Corporate and Delegate Plus pass holders 
businessspeed networkingnetwork
Speed Networking Area
*Corporate and Delegate Plus Pass holders only
5:10 PM
5:50 PM

Football Antipiracy: Protecting the Game by: LaLiga

This panel will cover the strategies in place to protect premium content and right properties. The discussion includes the challenges when trying to protect content across territories and how these are tackled globally, with special focus on the Asian region. Other aspects such as digital piracy, enforcement and the use of technology to protect the game will be addressed.  
footballantipiracy
Main Stage
Roundtable
  • Kevin Plumb (Premier League)
  • Ivan Codina (LaLiga)
  • Choong Khay Lee (Astro)
  • Mike Kerr (beIN Asia Pacific)
  • Neil Gane (Asia Video Industry Association's Coalition Against Piracy)
6:00 PM
6:40 PM

LaLiga Legends by: LaLiga

Four legends from LaLiga, discussing and sharing their experience of being part of the best league in the World, and how their careers have progressed off the pitch. What are the challenges a former football player has and what responsibilities do they have representing LaLiga around the world? How being sucessful athletes helped them in this new stage? They will also provide insights on LaLiga Ambassadors Project and the Legends Project.
footballstrategylaliga
Main Stage
Roundtable
  • Fernando Sanz (LaLiga)
  • Christian Karembeu (LaLiga)
  • Gaizka Mendieta (LaLiga)
  • Fernando Morientes (LaLiga)
  • David Garrido (Sky Sports)
8:00 PM
11:00 PM

WFS Asia Corporate Cocktail

Grand Ballroom at Sunway Resort Hotel and Spa
*Corporate Pass holders only
8:00 PM
11:00 PM

WFS Asia Social Evening

WFS Asia does not end when the last speaker leaves the auditorium, nor when the last assistant leaves the event: WFS Asia continues at night, join other WFS Asia attendees at THE BAR´N and enjoy a 20% discount. A Networking activity at night will be the strong point of WFS Asia for many attendees as they will have the opportunity to generate powerful relationships and close agreements in a relaxed and fun environment.
The BAR´N at Sunway Pyramid Mall (Entrance)
*WFS Asia Delegates
Tuesday, April 30, 2019
9:00 AM
9:40 AM

SportsTech: How Innovation is Improving the Game

Innovation and technology are transforming the beautiful game. The discussion will focus on the role of technology and 'innovation as culture' being key factors to understand the new landscape of the football industry, including but not limited to fan experience, media and content, performance and decision making in organisations. How are these being improved and influenced by SportsTech?   
sportstechnologyinnovation
Main Stage
Roundtable
  • Mounir Zok (N3XT Sports)
  • Iris Cordoba (Global Sports Innovation Center, powered by Microsoft)
  • Daniele Gonteri (Genius Sports)
  • Rohn Malhotra (SportsTechX)
9:50 AM
10:30 AM

The Internationalisation of the Asian Football Transfer Market by: Player LENS

This session will give an overview of current global movements, highlighting the net spend in/from Asia to the rest of the world. The increasing trend of players moving to Asia, the discussion on the historical Brazilian dependency, and how better players can be found from Europe and other South American countries will be discussed. 'Normalisation of the market': Player LENS as the solution to bring value for money rather than pay for lesser or older players? What is the route to improve transparency and efficiency in the Asian football transfer market? The challenge for Global agents versus a platform like Player LENS that brings instant visibility and evaluation. Additionally, there will be some thoughts on the future of the transfer market in Asia.  
footballasiaTransfer
Main Stage
Roundtable
  • Jose Ramón Capdevila (Player Lens)
  • Pere Guardiola (Media Base Sports)
  • Greg Griffin (Australian Professional Football Club Association)
  • Ebru Köksal (J Stern & Co + Women in Football)
10:10 AM
10:30 AM

Building the Future of Football Communities in Asia by: mycujoo

This session will provide an overview of in what was mycujoo has brought the Football Association of Singapore closer to their community, and existing and new tools on mycujoo will create an even stronger relationship between them  and their community. 
footballasia
Industry Talks Stage
Q&A
  • Stuart Larman (MyCujoo)
  • Gerard Christopher (Football Association of Singapore)
10:40 AM
11:20 AM

Boosting the Economy of a Country Through Football by: MIDA and Invest in Spain

Session approaching the impact football has on and off the field. What is the relevance of the football industry for a country's economy? How are the different economic sectors influenced and what are the keys for these to get the most out of football? Provide the audience a perspective of the importance and diverse effects the football industry is able to produce.
footballeconomycountry
Main Stage
Roundtable
  • Stuart Ramalingam (Football Association of Malaysia)
  • Mr. S. Sivasuriyamoorthy Sundara Raja (MIDA)
  • Rafael Matos (ICEX - Invest in Spain)
  • Oscar Mayo (LaLiga)
  • Ben Ibrahim (Dunia Sukan)
11:00 AM
11:20 AM

Common Goal - the story so far. How 1% from football is changing the World by: Common Goal

18 months ago a single football player, Juan Mata of Manchester United, pledged 1% of his salary to Common Goal - a collective fund that empowers football charities around the world. Now there are almost 100 players, men and women, from all levels of football and from 6 continents in the Common Goal team and $1.5 million has been generated. Ben helped launch the movement and so far there have been many surprises along the way, but Common Goal is just getting started.  
footballsocialchange
Industry Talks Stage
Industry Talk
  • Grainne LeFevre (ISF Cambodia)
  • Marko Kasic (FundLife)
  • Esti Lestari (Persijap Jepara Football Club)
  • Ben Miller (Common Goal)
11:30 AM
12:10 PM

The Asian Sports Industry by: SRI

Discussion about the evolution and potential of the sports industry in the Asian region. What are the different strategies that can enable organizations to leverage their position and get the most out this market? An overview on the key factors of the sports industry in the region compared to other markets, and also the different approaches within the Asian environment. Are there any lessons and best practices throughout different sports that can be benefitial to the sports industry as a whole?  
asiasports
Main Stage
Roundtable
  • Marcus Luer (Total Sports Asia)
  • Sundar Raman (Reliance Industries Limited)
  • James White (FIBA Marketing)
  • Owen Leed (Badminton World Federation)
  • Helen Soulsby (SRi)
11:40 AM
12:00 PM

Building the Sevilla FC of the Future by: Sevilla FC

la ligasevilla fcmarketing
Industry Talks Stage
Keynote
  • Michael Higham (Sevilla FC)
12:20 PM
1:00 PM

Women Taking Control of the Game

Session discussing the role of women in football from different perspectives, both on and off the field (governing bodies, associations, clubs, players, coaches, referees, other football industry organizations). The importance of having a suitable structure that allows women to engage and increase their presence at all levels, including decision making roles.  
footballwomen
Main Stage
Roundtable
  • Lili Bai (AFC)
  • Honey Thaljieh (FIFA)
  • Ebru Köksal (J Stern & Co + Women in Football)
  • Esti Lestari (Persijap Jepara Football Club)
  • Ash Hashim (Fútbolita)
1:00 PM
1:20 PM

The Impact of Ekkono Method at Paris Saint-Germain & Thailand Football Association by: Ekkono

Ekkono Soccer Services Barcelona is a football consultancy that implements tailor made projects into Professional Football Clubs and Federations world-wide. Counting with the Ekkono Method and more than 20 years of experience we have succesfully implemented Methodology Departments in clubs such as Paris Saint Germain and federations like the Thailand Football Association. There are many ways to implement a project together with Ekkono Soccer Services Barcelona and we are open to proposals in developing and improving football from organizations world-wide. Its consultants are ready to travel anytime-anywhere to ensure all Clubs and Federations find what they are looking for.
developmentekkonoyouth
Industry Talks Stage
Keynote
  • Julian Marín (Ekkono Soccer Services Barcelona)