Communicating With External Stakeholders - Knowing What You’re Saying and Why

As growing and developing civic institutions, trusts need to communicate with many audiences beyond parents. Whether the media, community leaders and businesses, or other agencies, trusts need to convey a clear consistent message. How do you get the narrative right and remain true to your vision and values?

• Tailoring the message - what do people need to know?

• Choosing the right channels for the right audiences

• Getting the rhythm right with communications