Genuine Intelligence: Envisioning the future of human-AI partnerships in localization

In an era rapidly being reshaped by the explosion of content and Artificial Intelligence (AI), the field of localization and language stands at a crucial intersection. As innovation accelerates and AI revolutionizes how we create, collect, manage, translate, analyze, and understand content, a significant question arises: What is the future of human-machine collaboration? Join us for this keynote session as we discuss how the fusion of artificial intelligence and human intelligence through Genuine Intelligence represents what we at RWS believe could be the future of human-machine partnerships in the localization industry. The impact of this new technology-human dynamic, combined with consumer demand for more personalized services, has been particularly evident in the field of translation. Translators are no longer simply bridging language gaps but are now required to navigate a complex landscape of digital content, cultural nuances, and regulatory frameworks. As a result, their role has evolved into that of "Language Specialists”. Join us as we delve into the multifaceted role of language specialists, exploring how empowered by technology and AI, these multitalented professionals play an even greater role in today's landscape.