Workshop Add-On: What Should I Do Now vs. Next? How to Prioritize Your Unified Commerce Capabilities - Located In Room #S404AB

Customers expect simple, personalized, and unified commerce experiences in which they can jump from device, to keyboard, to register, to return without skipping a beat.

However, delivering on unified commerce is challenging. It requires a deeper understanding of consumers and their buying journeys, channel-less experience design, powerful employee experiences, and activating and enhancing existing technology and data infrastructure through an overarching unified commerce strategy. Order management, through a solution like IBM OMS, is the heartbeat of that strategy.

In this workshop, you’ll use our Now/New/Next framework to quickly benchmark and prioritize your unified commerce capabilities to determine:

• Where you stand relative to customer expectations and competitive forces
• Which priorities you should focus the most time, money, and attention on to drive your unified commerce objectives
• How to balance your experience portfolio to make the most of limited time and resources

This workshop will benefit enterprise organizations targeting more than $500M in annual revenue.

Workshops are available as an add-on for retail and brand executives attending #RICE23. Expo pass holders can add up to three workshops for a one-time charge of $349. All-Access Pass holders pay only $149 for three workshops! To add this experience to your #RICE23 registration, click here and log into your account using the Sign In option, and add Workshops to your cart.

If you are not an All-Access pass holder and would like to upgrade (to save $200 on workshops), request an upgrade here and our registration team will reach out to upgrade your pass!