The Rise of Retailtainment

Consumers are hungry for accessible, immersive worlds, and as consumer brands turn to experiential engagement in the world to meet that demand, retailtainment will emerge as the location-based anchors to the developing Metaverse. The core desire for the average consumer is expression of imagination, and while the Metaverse is quickly becoming the ultimate tool for that expression, we know that the future of gaming will still be anchored to the physical world.