Performative-R: A New Way Of Storytelling

Described by Vogue as “the visual artist and director behind some of the most important events in the world”, Tupac Martir is a creative icon. He is the founder of the multidisciplinary creative studio Satore Studio and has worked with clients like Alexander McQueen, Vivienne Westwood, Beyonce and Diageo. His most recent Radiance Film Festival award-winning piece ‘Cosmos Within Us’. As a multidisciplinary interactive VR experience designed to evoke the experience of living with Alzheimer’s.

Tupac Martir will be introducing his concept of Performative-R, a term he recently coined as a result of his most recent accomplishment - Cosmos Within Us. An award winning immersive virtual reality piece with a performance art twist, in which a single headset wearer drives the narrative for an audience as large as 150 people.