Why You Should Create for an Audience of One

Advise on who to make your podcast for runs the gamut. "Make a show you want to listen to." "Make a show anyone can listen to." "Make a show for women." "Make a show for children." "Make a show for a special niche of the market." Juleyka Lantigua-Williams, the award-winning and Peabody-nominated founder of Lantigua Williams & Co., has a different approach for making original podcasts: making them for a single listener. In this session, she will break down how to identify and create a psychographic profile for your ideal listener; how to find them, and how to test your show ideas to quantifiably know if that listener will actually listen.