KEYNOTE: Unleashing the Power of Effective Audio Promos – 7 strategies

In the bustling marketplace of podcasting, creating a captivating show is just half the battle. Today, the real challenge lies in effective marketing, yet many show producers focus on the creativity of their content while treating promos as an afterthought. Join Pierre Bouvard and Lauren Vetrano of Cumulus Media, Allison O'Toole of British researcher System1 and Amplifi Media's founder and CEO, Steve Goldstein for a keynote that will change your thinking and offer seven actionable takeaways to improve your promos immediately.

They’ll delve into the research-backed cues and the critical role of positive emotion in audio advertising. Discover how the "cost of dull" can hurt your podcast's growth and learn strategies to ensure your promos resonate and captivate. Don’t miss this chance to elevate your podcast’s marketing game and transform your promotional approach!