The 4 Keys to Holistic Campaign Measurement

Podcast ad campaign measurement has come a long way, but the analysis is still too siloed, limiting insights. It’s time to take a holistic approach that unites four key components of every ad campaign – publisher and inventory, funnel activation, ad creative and campaign planning – to better isolate why a campaign works, and how it works, in order to drive optimization. Paul Riismandel, Signal Hill’s Chief Insights Officer, has overseen hundreds of ad effectiveness studies and has developed a model for holistic campaign measurement that he’ll share with you. Whether you're an advertiser, agency, publisher or independent creator, you’ll come away with tactics for holistic analysis, and turning results into a plan for action.