The New Rules of Podcasting on YouTube - Latest Research

This brand-new research study from Coleman Insights and Amplifi Media dives into the perceptions and habits of consumers that use YouTube for podcasts. We’ll answer burning questions and show how to make YouTube work best for your podcast.

What drives behavior? Why do podcast listeners choose YouTube over other platforms? Do certain categories perform better than others? Are people finding what they are looking for? How does discovery work? What can we learn to make YouTube effective?

If you’re a podcaster trying to figure out your YouTube plan (and whether or not to have one), this session is for you. We’ll share the new rules of podcasting on YouTube and give actionable information to craft a clear strategy.

Special thanks to Locked On Podcast Network for sponsoring the study and helping to make it possible.