Every podcast publisher is getting the same advice right now. If you're not on video, you're already behind. However, the data tells a more complicated story. Most consumers (80%) are both listening and watching, which means audio isn't being replaced but instead paired with video to enrich the overall podcasting experience. So why are so many publishers making video decisions based on platform pressure instead of strategy? In this session, Sharon Taylor, CRO of Triton Digital, a global leader in digital audio technology and services breaks down what the numbers actually say about how audiences consume content today and lays out a framework for making video work for your show without sacrificing monetization, ownership, or connection with your audiences.
