What Gen-Zer doesn’t already know and love pizza? Can a YouTube podcast help an audience know and love a pizza brand even more? And how do you know it worked?
Every year YouTube podcasts are drawing more audiences, and advertisers are responding. But because of YouTube’s walled garden, measurement remains an even bigger challenge than with audio. Still, performance can be proven out.
In this session you’ll hear how a Gen-Z focused YouTube podcast helped a household name pizza QSR boost the perception and brand health of its already widely popular product. Find out how the creative strategy organically integrated the brand into the show’s content, leveraging the hosts’ talent and influence with the audience.
Then you’ll learn how they proved the real-world impact, precisely measuring how the campaign improved the actual audiences’ opinion of the pizza, and even made them more likely to buy (and eat) it.
