Welcome & Housekeeping, followed by Location & Legacy Giving: Mapping the Geography of Generosity Across the UK

In our opening session, we’ll explore the latest legacy data and emerging trends, with a special focus on regional differences in giving across the UK. From where donors leave the highest-value gifts to how cause preferences vary by location; we’ll uncover how generosity differs and has evolved across the country. With practical insights into geographic patterns in legacy giving, the session includes:

• Regional trends in legacy income and donor behaviour
• How causal preferences vary across various parts of the UK
• Clear geographic insights to inform targeting, messaging, and long-term planning

Mark Pincher, Smee and Ford

Jo Masini, Legacy Futures

Dan Walton, Legacy Futures