Thursday, September 27, 2018
8:30 AM
9:00 AM

Welcome Breakfast

Lengow
Exhibit hall
9:00 AM
9:30 AM

Opening keynote speech

Lengow
Auditorium
Intro
  • Mickael FROGER (Lengow)
9:30 AM
9:40 AM

Speed and Trust: The Keywords to Understand the Customer Journey

Not every strategy is good to follow if brands and distributors do not take the time to get to know their customers. Who are they? In what environment are they moving? What are their expectations? What are their buying habits?
Get To Know Your Future Customers
Auditorium
Talk
  • Guido Ghedin (CIFNEWS.COM)
9:45 AM
10:15 AM

Which Persona Hides Behind Your Customer?

Behind every customer hides a persona. What are his or her character traits? How to adapt to present and future types of customer? How to anticipate changes in their behaviour?
Get To Know Your Future Customers
Auditorium
Panel
  • Tayyab Akhlaq (Public Desire Ltd)
  • Andy Liang (GLOBALEGROW E-COMMERCE)
  • Alicia Brocal (HAWKERS)
  • Nicolas Le Herissier (RENAULT)
10:20 AM
10:35 AM

Online and offline: How to provide a seamless shopping experience

This discussion will be an opportunity to listen to two players: a pure play company and a retailer. They will share their vision with the participants and explain how they offer a seamless shopping experience at a time when online and offline have merged into one.
Get To Know Your Future Customers
Auditorium
Face to face
  • David Schwarz (CARREFOUR)
  • Aymeric Moser (SPARTOO)
10:40 AM
11:00 AM

How to drive demand and sales for your entire catalog with Dynamic Ads ?

In a context where the consumer purchase journey is anything but linear, merchants now have the opportunity to reach consumers all the way through it. This is where Facebook’s Dynamic Ads come in. Led by Guillaume Cavaroc (Retail Industry Manager at Facebook), this discussion will provide you all the tips you need to successfully promote your products on Facebook.
Think Better, Act Closer
Auditorium
Talk
  • Guillaume Cavaroc (FACEBOOK)
11:00 AM
11:20 AM

Networking Break

Networking
Exhibit hall
11:20 AM
11:40 AM

Explore new opportunities through AI

Artificial intelligence is reinventing how we sell and how we consume. According to Statista, the sector is expected to be worth nearly $ 90 billion by 2025. What are the latest market trends? What opportunities are there for merchants to reach new customers?
Think Better, Act Closer
Auditorium
Talk
  • Jean-Philippe Desbiolles (IBM WATSON GROUP)
11:45 AM
12:20 PM

Innovate to build tomorrow's e-commerce landscape

Estimated to be over 600 billion Euros by the end of 2018, the turnover of the European e-commerce market (BtoC) could be twice as large as it was in 2013. The e-commerce landscape is constantly evolving and transforming. What innovations have been implemented? How do you respond to the new purchasing behaviour of buyers around the world?
Think Better, Act Closer
Auditorium
Panel
  • François Loviton (Google)
  • Laura Pho Duc (ALIBABA)
  • Annelies Jansen (FACEBOOK)
  • BERNARD LUKEY (YANDEX)
12:25 PM
12:35 PM

Customer loyalty: How to keep your Customers loving you throughout their lifecycle

This discussion will be an opportunity to listen to two players who built different strategies to satisfy and retain their customers.
Go Beyond Your Achievements
Auditorium
Face to face
  • Ulrich Bartholomäus (Stylight GmbH)
  • Kim Bosch Abert (Saba)
12:35 PM
12:50 PM

Go Beyond

Sport and entrepreneurship, the same battle? After participating in the world of sports for over 20 years, Taïg Khris has put his skates in the wardrobe and put on his entrepreneur’s hat. As CEO and founder of the onoff mobile application his goal is clear: to use his sports experience to revolutionise the telecommunications industry. This talk will be an opportunity to reflect on the importance of getting out of your comfort zone and knowing how to take risks to surpass yourself.
Go Beyond Your Achievements
Auditorium
Talk
  • Taïg Khris (ONOFF)
12:50 PM
2:15 PM

Lunch

Networking
Exhibit hall
2:15 PM
2:45 PM

[Eulerian Technologies] Online & Offline Attribution, issues & insights FNAC/EULERIAN

FNAC DARTY : Omnichannel issues Eulerian : Contributions and benefits of an attribution tool Use Case - Reintegration of offline sales : what insights to take ?
Success Stories
Auditorium
Success Stories
  • Alexis Tacquard (EULERIAN TECHNOLOGIES)
  • David Nedzela (FNAC DARTY)
2:15 PM
2:45 PM

[Wizaplace] Marketplace’s new models : 3 case studies with Wizaplace

Wizaplace is a successful french startup publishing an all-in-one white-label marketplace solution. Among the fifty platforms launched these last years, Wizaplace will describe the most inspirational marketplaces created for its clients. Three case studies will be presented : Banking industry uberisation - a BNP Paribas project : Kintessia.com Marketplace and e-procurement - An Atalian project (2+ billion € turnover) Marketplace & Retail Rethink network - The Cash Converters project.
Success Stories
Gabriel Room
Success Stories
  • Alexandre Hébert (WIZAPLACE)
2:15 PM
2:45 PM

Increase your sales with Google Shopping and Lengow

Google Shopping is an integral part of a successful ecommerce strategy. Discover the key success factors of a Shopping campaign, from the creation of your feeds to the writing of your ads.
Lengow
Exhibit hall
Workshop
  • Audrey Dudal Collet (LENGOW)
  • Héloïse Brenelin (Google)
3:00 PM
3:30 PM

[JVWEB] How to optimize Google and Facebook Ads. Discover the success story of the famous lingerie Group Chantelle!

JVWEB will present the best strategies to over-perform and generate more cost-effective campaigns through automation. Automation can act on: Bidding - Ad formats - Campaigns / AdGroups / Keywords - Attribution - Repetitive tasks - Campaign audits
Success Stories
Auditorium
Success Stories
  • Bouchacourt Aymerik (JVWEB)
  • Nicole Schafhausen (Groupe Chantelle)
3:00 PM
3:30 PM

How does Fnac succeed in its multi-channel strategy with Lengow

Since 2011, Lengow has been supporting Fnac in its digitalisation and internationalisation strategy. Discover how Fnac is organising their multi-channel strategy and how they manage their product catalog (60 million products indexed several times a day) around the world.
LengowSuccess Stories
Exhibit hall
Success Stories
  • David Nedzela (FNAC DARTY)
  • Sébastien Bocahut (LENGOW)
3:00 PM
3:30 PM

[MakeMeReach] Don’t miss the Stories wave on social media. A case study on Vans by MakeMeReach

Stories are the “it” format. Sharing in Stories is set to surpass sharing in Feed across Facebook and Instagram. They are changing social media. But what exactly makes them different? How to use it for advertising purpose? Let’s dive into Vans’ case study and see how the brand used this new ad format to tell its own story.
Success Stories
Gabriel Room
Success Stories
  • Mélissa SANCHOT (MAKEMEREACH)
3:45 PM
4:15 PM

[SPREAD] How Starwax dusts off customer engagement with their knowledge based strategy

When Starwax started to use SPREAD they aimed to learn about their end consumers they never interacted with, but also wanted to work on their brand image and customer loyalty. Since then they have launched a successful eCommerce website and keep placing customers at the center of all strategic thinking, combined with their shiny brand marketing.
Success Stories
Gabriel Room
Success Stories
  • Julian Veys (SPREAD)
  • Jérémy LE GOUX (Brunel Chimie Dérivés)
3:45 PM
4:15 PM

[AT Internet] OVH, from French start-up to worldwide data-driven company

In the past few years, OVH has massively grown and faced increasingly complex digital challenges. Thanks to AT Internet's digital analytics services, OVH disseminates the data required for instant action: conversion funnel monitoring, click reports for revamp projects and abandoned cart reports to improve customer targeting.
Success Stories
Auditorium
Success Stories
  • REMY BALANGUE (AT INTERNET)
3:45 PM
4:15 PM

Google CSS program: what does it mean for the industry?

Google Shopping and Comparison Shopping Services (CSSs), what you need to know. Get an overview of what is currently happening in Europe and get a first feedback from market experts of leading agencies and price comparison companies.
Lengow
Exhibit hall
Workshop
  • Frédéric CLEMENT (LENGOW)
  • Cyril Bouskila (LEGUIDE GROUP)
  • Bouchacourt Aymerik (JVWEB)
4:15 PM
4:45 PM

Networking Break

Networking
Exhibit hall
4:45 PM
5:15 PM

[Dartagnan] Industrialize your responsive email production without creativity or design constraints

We get it: though it is the #1 sales and engagement driver in ecommerce and retail, email can be a painful and frustrating process. With Dartagnan’s email builder, bye bye pain, hello agility! Audrey Raimond from BUT will explain how our solution allows here to scale the production of full responsive emails, helps in the process of creating variations for A/B (or more) testing… and can even dive in Lengow’s flux to ease the process of recovering technical information and prices in her email marketing.
Success Stories
Auditorium
Success Stories
  • Thomas Leroy (Dartagnan - Bmobile)
  • Pascal Bertoux (Dartagnan - Bmobile)
  • Audrey Raymond (BUT)
4:45 PM
5:15 PM

Plugins, API... connect to Lengow and use all the power of your product and customer data

With our Lengow connectors (API, Plugins for PrestaShop, Magento, Shopware, ...), you can easily connect your CMS to our platform. To go even further, discover how to make the best use of all the product and customers data that pass through our platform.
Lengow
Exhibit hall
Workshop
  • Audrey Dudal Collet (LENGOW)
  • Benjamin Le Nevé (LENGOW)
5:30 PM
8:00 PM

Networking Cocktail

Networking
Exhibit hall