Strong Independent Creator: A New Era of Influencer Autonomy

Strong Independent Creator: A New Era of Influencer Autonomy

Main Stage

Information

Nearly one third of creators say that growing their audience is the biggest challenge they face when building their business. And having a following on a platform doesn’t mean you own your relationship with that audience.

This conversation is hugely important: it’s the difference between posting on Instagram and hoping the algorithm puts your content in front of your followers VS knowing that your message gets to the right people.

In this session you’ll learn:

- How creators can capitalise on the benefits of owning their audience, whether that be monetisation, community building, or further growth.

- What are the different types of platforms that creators can use to communicate with their audience, outside of the main social channels?

- The consequences of not owning your audience.