The Rewards Arcade | RAPP & KFC (UK)

KFC reinvented its loyalty program by leveraging customer data and behavioral science, developing the KFC Rewards Arcade. This gamified digital experience helped increase app engagement, driving 310% more downloads and 213% growth in incremental revenue within the first year. By utilizing data-driven insights, KFC created a personalized, scalable loyalty program that enhanced customer experience, maximized commercial opportunities, and achieved a 37% lower cost per redemption. The continuous optimization of the system ensures ongoing engagement and success across global markets.