Haleon Creative Quality Measurement | Kantar, Haleon & Reckitt (UK)

This project between Kantar and Haleon focuses on quantifying the impact of creative quality and compliance on media effectiveness. It addresses the challenge of decomposing and attributing campaign uplifts measured within MMM programs to variations in creative compliance and quality. By integrating Kantar's LINK AI solution and CreativeX CQS, Haleon aims to enhance creative excellence and optimize ROI.